** Please see power supply sequencing requirement.

Additional product choices for Advanced TV applications are available on the Advantiv™ site.

The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in either standard definition (SD), enhanced definition (ED) or high definition (HD) video formats.

The ADV7344 has a 30-bit pixel input port that can be configured in a variety of ways. SD video formats are supported over a SDR interface and ED/HD video formats are supported over SDR and DDR interfaces. Pixel data can be supplied in either the YCrCb or RGB color spaces.

The ADV7344 also supports embedded EAV/SAV timing codes, external video synchronization signals, and I²C and SPI communication protocols.

In addition, simultaneous SD and ED/HD input and output is supported. 216 MHz (SD and ED) and 297 MHz (HD) oversampling ensures that external output filtering is not required, while full-drive DACs ensure that external output buffering is not required.

Cable detection and DAC auto power-down features keep power consumption to a minimum.

Applications

• DVD recorders and players
• High definition Blu-ray DVD players
• HD-DVD players

Part#	# DAC	Resolution (Bits)	Input Data Resolution	Max Oversampling (MHz)	Standard Definition	Prog Scan	HDTV	Component RGB/YPbPr	CVBS/S-Video	Price* (1000-4999)
AD723	n/a	n/a	-	-	X	-	-	RGB only	X	$3.81
AD724	n/a	n/a	-	-	X	-	-	RGB only	X	$6.15
AD725	n/a	n/a	-	-	X	-	-	RGB only	X	$4.61
ADV7170	4	10	8	27	X	-	-	X	X	-
ADV7171	4	10	8	27	X	-	-	X	X	$5.46
ADV7172	6	10	8	27	X	-	-	X	X	-
ADV7173	6	10	8	27	X	-	-	X	X	$5.74
ADV7194	6	10	10	54	X	X	-	X	X	$21.22
ADV7324	6	14	-	-	X	X	X	-	X	-
ADV7340	6	12	10	297	X	X	X	X	X	-
ADV7341	6	12	10	297	X	X	X	X	X	$14.17
ADV7342	6	11	8	297	X	X	X	X	X	-
ADV7343	6	11	8	297	X	X	X	X	X	$7.74
ADV7344	6	14	10	297	X	X	X	X	X	-
ADV7390	3	10	8	297	X	X	X	X	X	-
ADV7391	3	10	8	297	X	X	X	X	X	$4.05
ADV7392	3	10	10	297	X	X	X	X	X	-
ADV7393	3	10	10	297	X	X	X	X	X	$4.40

* The pricing listed here is provided only for budgetary purposes as recommended list price in U.S. Dollars in the United States ex factor per unit for the stated volume. Pricing displayed for Evaluation Boards and Kits is based on 1-piece pricing.
** Pricing is currently unavailable. Click on the product number to see the Product Page for additional information.

The model number is a specific version of a generic that can be purchased or sampled.

Status indicates the current lifecycle of the product. This can be one of 4 stages:

• Pre-Release: The model has not been released to general production, but samples may be available.
• Production: The model is currently being produced, and generally available for purchase and sampling.
• Last Time Buy: The model has been scheduled for obsolescence, but may still be purchased for a limited time.
• Obsolete: The specific part is obsolete and no longer available. Other models listed in the table may still be available (if they have a status that is not obsolete).

The package for this IC (i.e. DIP, SOIC, BGA). An Evaluation Board is a board engineered to show the performance of the model, the part is included on the board.

For detailed drawings and chemical composition please consult our  Package Site

Pin Count is the number of pins, balls, or pads on the device. Pin-out diagrams & pin function descriptions may be found in the datasheet.

This is the acceptable operating range of the device. The various ranges specified are as follows:

• Commercial: 0 to +70 degrees Celsius
• Military : -55 to +125 degrees Celsius
• Industrial: Temperature ranges may vary by model. Please consult the datasheet for more information.
• Automotive: -40 to +125 degrees Celsius

The USA list pricing shown is for BUDGETARY USE ONLY, shown in United States dollars (FOB USA per unit for the stated volume), and is subject to change. International prices may differ due to local duties, taxes, fees and exchange rates. For volume-specific price or delivery quotes, please contact your local Analog Devices, Inc. sales office or authorized distributor. Pricing displayed for Evaluation Boards and Kits is based on 1-piece pricing.

This is the date Analog Devices, Inc. anticipates that the product will ship from the warehouse. Most orders ship within 48 hours of this date.Once an order has been placed, Analog Devices, Inc. will send an Order Acknowledgement email to confirm your delivery date. It is important to note the scheduled dock date on the order entry screen. We do take orders for items that are not in stock, so delivery may be scheduled at a future date. Also, please note the warehouse location for the product ordered. We have warehouses in the United States, Europe and Southeast Asia. Transit times from these sites may vary.

Due to environmental concerns, ADI offers many of our products in lead-free versions. For more information about lead-free parts, please consult our Pb (Lead) free information page.